This is actually a great story of short term thinking; increasing margins immediately using strategies that were very damaging long term for the brand

https://www.bloomberg.com/news/features/2024-09-13/nike-nke-stock-upheaval-defines-ceo-john-donahoe-s-tenure?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTcyNjI0OTg3NSwiZXhwIjoxNzI2ODU0Njc1LCJhcnRpY2xlSWQiOiJTSlJEU1NEV1JHRzAwMCIsImJjb25uZWN0SWQiOiJBMUY5NDA1ODI2OUU0NkJDOTY1MjdCM0VEODE3MERBRSJ9.T2GWneldrt71yrqU3avwlP6z50OTFOFlll8nFph788o&sref=shF7q0yt